Cole Haan, a wholly-owned subsidiary of NIKE, Inc., today announced Maria as a lead collaborator and the face of Cole Haan Sporting, a new collection for Spring 2009, rooted in sport and remixed with fashion.
Cole Haan Sporting stakes out fresh territory with a new, dynamic pairing of Cole Haan's authentic craftsmanship and Nike's sports innovation. The collection introduces new technologies like Flywire which build on the successful Nike Air franchise by recasting them into fashion-forward designs.
The Spring 2009 global launch of Cole Haan Sporting includes men's and women's footwear and accessories, and features international tennis champion Maria Sharapova. This lifestyle fashion collection will encompass day to evening silhouettes in both the footwear and accessories categories.
"Maria Sharapova embodies the blend of fashion and sport that makes Cole Haan Sporting unique," said Cole Haan Chief Executive Officer James Seuss. "We created this collection as the foundation to a dynamic lifestyle - weaving Cole Haan's history of craftsmanship with Nike's tradition of high-performance innovation."
Maria Sharapova, 21, is a triple Grand Slam winner who has a longstanding passion for style. She will step into the role of collaborator for the Fall 2009 season.
"Cole Haan Sporting proves that fashion and technology can work together to change the way women think about and wear sport-inspired product," said Sharapova. "I look forward to working with Cole Haan to bring new innovations to this leading fashion brand with such a rich history."
For Spring 2009, Cole Haan Sporting will embody sport style with a collection inspired by nautical, court, track, and golf. The women's footwear collection includes elevated wedges, chic flats and sleek sandals. Signature men's styles include the brand's iconic boat shoe and edgy lace-ups in bold color palettes paired with classic neutrals.
This new collection will continue to showcase Nike Air, an innovation that has enabled Cole Haan to redefine luxurious style and comfort. Outside, the styles are pure Cole Haan, luxurious and fashion-forward; inside, they share Nike's innovative technology that debuted in Beijing.
The accessory collection encompasses a range of silhouettes from a tennis racquet bag to a versatile duffle. Continuing to weave style with innovation, the accessories will be created from recycled plastic bottles and will be trimmed in vegetable chrome-free leather.
Cole Haan Sporting will be sold at Cole Haan boutiques worldwide, luxury department stores and on colehaan.com. Price points range from $115 to $200 (footwear) and $225 to $550 (accessories).














22.08.2008 12:50 | Чемпионат.ру


































Maria will unveil her limited edition Canon PowerShot Diamond Collection at New York's South Street Seaport on Wednesday, August 20th. The five PowerShot SD1100 IS Digital ELPH cameras, designed in conjunction with Amosu, are encrusted with 88 white diamonds totaling 2.22 carats, valued at approximately $10,000 and will be awarded to five lucky consumers via a nationwide sweepstakes.
The tennis great will also preview her latest TV spot titled, "Fans," which is set to break on the first day of the U.S. Open. This will mark the sixth execution in the very successful PowerShot ad campaign. As illustrated in each of the commercials, Maria has a true passion for photography and will share that passion with New Yorkers through Canon Center Court, an interactive multimedia experience housed within an eye-catching 50-foot dome. Those visiting Canon Center Court on Wednesday, August 20 (10:00 am - 4:00 pm) or Thursday, August 21 (10:00 am - 8:00 pm) will have the opportunity to pose for photos with Maria look-alikes, play tennis against the phenom in a game of Nintendo Wii Top Spin 3, try the latest in Canon technology and enter to win one of Maria's Diamond Collection cameras.